Performance Marketing Insider
by Laurie Sullivan, Staff Writer
While Sponsored Products took the majority of Q2 ad spend, ad spending on Headline Search Ads also rose -- up 162% year-over-year, according to Merkle's data. Read the whole story
by Tanya Gazdik
Other results from the Adthena study: Pricing and deals are determining factors for buying decisions made doing travel research via search. Read the whole story
COMMENTARY
by Alex Valencia, Op-Ed Contributor
Content attracts visitors to your site, builds trust and a relationship with your audience as well as awareness and authority for your brand. It … Read the whole story
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by Ray Schultz
Service issues have hit Yahoo Mail and Reddit as the holiday weekend approaches. Read the whole story
COMMENTARY
by Ericka Podesta McCoy, Columnist
How people shop is fundamentally shifting, and this behavioral evolution requires both strategic pivots by pretty much every brand selling consumer goods today. Read the whole story
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by Richard Whitman, Columnist
The new unit will focus on innovation and rapid prototyping and is already working on projects using AI, VR, voice technology and other cutting-edge … Read the whole story
COMMENTARY
by Ivan Ivanov, Op-Ed Contributor
Adland needs to know that ads.txt is more of a welcome start in the fight against fraud. It is far from a silver bullet. Read the whole story