Performance Marketing Insider
by Laurie Sullivan, Staff Writer
iProspect released a Paid Search Trends report for the second quarter in 2018, analyzing the drop in click-through and strong engagement rates. Read the whole story
by Laurie Sullivan
A shakeup in Verizon's ad division reportedly finds Oath CEO Tim Armstrong in talks to depart as ad sales at the company continue to … Read the whole story
-
by Laurie Sullivan
The acquisition represents Elite SEM's third acquisition since partnering with private equity firm Mountaingate Capital in Feb. 2017, and will allow Elite SEM to … Read the whole story
by Laurie Sullivan
The big issue is integration, and CFO Matt Ellis says there is good progress on that front. Once done, it will increase efficiency for … Read the whole story
-
by Wendy Davis
Two Ohio residents have dropped a privacy lawsuit accusing Google of allowing outside developers to access Gmail messages, according to court documents filed this … Read the whole story
-
by Wendy Davis
A Minnesota resident has dropped a lawsuit alleging that Google shared names and other personally identifiable information of people who purchased apps with developers, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Although brighter days are seen ahead for virtual reality, the latest numbers show worldwide shipments of VR headsets down 34% from the same time … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Many retailers are reluctant to automate browse recovery emails because they aren't certain that automated browse recovery emails will really get shoppers to come … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
As part of the advertising community, every dollar you spend on FANG platforms supports their ability to keep doing what they are doing, while … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Attorney General Jeff Sessions plans to meet this month with state attorneys general to discuss whether tech companies are "intentionally stifling the free exchange … Read the whole story