Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Epson turned to Adobe to gain better data insights and discover patterns among customers visiting its websites while optimizing their experience. Read the whole story
by Laurie Sullivan
A French ruling based on the EU's "right to be forgotten" decision wants to extend laws worldwide. On Tuesday, Google will appeal. Read the whole story
by Laurie Sullivan
Businesses running the Dynamic Ads native ad format can create, manage and track campaigns, customizing messages to audiences with publicly available information from LinkedIn … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Survata's first president of research, Dyna Boen, finds "onlyness" one of the strongest links to success. The word, which comes from the title of … Read the whole story
by Chuck Martin
The assistant enables communication with the vehicle, and like other voice assistants, is activated with a phrase, in this case: "Hey, BMW." Read the whole story
-
by Larissa Faw
Magnetic analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to determine the optimal channel, timing, … Read the whole story
-
by Alex Weprin
The two launch filters focus on kids content and English-language content, allowing brands to filter their buys based on key demographics and brand alignment. Read the whole story
-
by Ray Schultz
Email beats social media and blogs as a content channel. But increasing leads is a challenge, Ascend2 reports. Read the whole story