Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Seven of the top 20 brands in the fourth annual Brand Relevance Index released Wednesday have female CMOs or heads of marketing. Read the whole story
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by Laurie Sullivan
"Next week as the head of the delegation of the committee I'm [traveling to] Silicon Valley to talk to Google, Facebook, Netflix and other … Read the whole story
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by Laurie Sullivan
The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmatic display advertising in Europe grew 27.1% to EUR12bn ($13.94 billion) in 2017. Read the whole story
by Wendy Davis
Witnesses from AT&T, Amazon, Google, Twitter, Apple and Charter are expected to testify at a Sept. 26 Senate Commerce Committee hearing. Read the whole story
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by Melynda Fuller
With the launch of LOCALiQ, the USA Today Network is able to offer a similar model offered by ad agencies, fortifying new lines of … Read the whole story
by Gavin O'Malley
From memes to street signs and menus, the machine-learning system is already extracting text from more than 1 billion public Facebook and Instagram images … Read the whole story
COMMENTARY
by Amit Raj
Google shows results based on an algorithm. It takes into account various factors to determine how high up a piece should appear in the … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
There's a perfect storm of forces converging that requires ad industry insiders to do some deep navel-gazing. Read the whole story
COMMENTARY
by Jaime Smith, Columnist
It's important to remember marketers should target people, not just cookies. Behavioral targeting is important, but audience data is even better. Read the whole story