Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Numbers out from Adobe Digital Insights on Thursday estimate that consumers spent a record $2 billion online during Labor Day, fueling the fire to extend an increase in purchases through … Read the whole story
by Laurie Sullivan
Google now allows advertisers to add a short video in the Showcase Shopping ad platform for desktop and mobile, building on the product launch … Read the whole story
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by Laurie Sullivan
Mobile searches for "brands like" and "stores like" have grown over 60% in the past two years -- some including names like Patagonia or … Read the whole story
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by Laurie Sullivan
Paid search generated 20.3% for retailers from back-to-school and Labor Day purchases online, behind direct traffic to retail websites at 25.1% and email at … Read the whole story
by Alex Weprin
New data from the business support and software services firm CSG International shows that while pay-TV remains dominant for sports, younger consumers increasingly turn … Read the whole story
by Tanya Gazdik
Nine of the top 10 brands in the 22nd annual Brand Keys 2018 Loyalty Leaders list are digital brands. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The "link tax" law will just hurt publishers who rely on Google for masses of free traffic. Read the whole story
by Wendy Davis
"Google knows that Tiny Lab's apps track children unlawfully," the New Mexico Attorney General alleges in a new lawsuit. "Google's bad acts are compounded … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
We live in an age that inundates us with more data than we have ever had before, says the report. but more data does … Read the whole story