Performance Marketing Insider
by Laurie Sullivan, Staff Writer
It's an unlikely appointment, but telling in terms of Oath's future, as K. Guru Gowrappan, formerly COO of search engine Quixey, becomes CEO for Verizon's ad-tech business. Read the whole story
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by Laurie Sullivan
Search marketing company NetElixir's 2018 Holiday Forecast predicts overall ecommerce growth of 15% -- up from 13% in 2017 and 10% in 2016. Initial … Read the whole story
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by Laurie Sullivan
Among the findings, 75% of respondents admit to having a preferred brand when shopping, but 76% of those said they are likely to change … Read the whole story
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by Laurie Sullivan
The acquisition represents Elite SEM's third acquisition since partnering with private equity firm Mountaingate Capital in Feb. 2017, and will allow Elite SEM to … Read the whole story
by Ray Schultz
Say goodbye to Gmail Inbox -- its features have been rolled into Gmail. Read the whole story
by Joe Mandese
For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date … Read the whole story
by Chuck Martin
More than 200 million hearables or ear-based wearables will be shipping annually by 2022, according to a new forecast by Juniper Research. Read the whole story
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by Wendy Davis
Web monitoring service TVEyes is asking the Supreme Court to review a decision requiring the company to stop offering video clips from Fox News … Read the whole story