Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The Gap brand has cut key marketing and search advertising programs in the past year as it struggles to survive. Read the whole story
by Laurie Sullivan
A series of emails from Google employees discussed ways they could alter the company's search algorithms to serve information in query results on how … Read the whole story
by Laurie Sullivan
Mesothelioma-related keywords account for 67 of the top 100 most expensive terms in the past three years. Rehab and substance-abuse keywords also are becoming … Read the whole story
by Gavin O'Malley
As part of a larger effort to outsmart Google and Apple's smart devices, Amazon is offering developers a new design language to build multimedia … Read the whole story
by Ray Schultz
In another high-tech merger, Adobe is buying Marketo and integrating it with its Adobe Experience Cloud, Read the whole story
by Laurie Sullivan
Adobe confirmed it has agreed to acquire Marketo for $4.75 billion -- the largest acquisition for the company. Two years ago, Vista Equity Partners … Read the whole story

COMMENTARY
by Chuck Martin, Staff Writer
New devices fall into one of three categories: new or tuned-up Echo devices, companion devices and smart-home devices. Read the whole story
by Tanya Gazdik
The campaign drove nearly 526,000 unique engagements and more than 1,200 unique requests for information from SMS. Read the whole story