Search & Performance Insider
Kenshoo has added the ability to manage Apple Search Ads alongside Bing and Google paid-search and social campaigns, giving marketers an opportunity to reach an older audience. Read the whole story
The goal is to eliminate the data silo, provide a single view of customer data, help companies better govern their data, and support privacy … Read the whole story
Estimates put global ad spend at $581 billion in 2018, with most of the growth coming from paid-search and social media ads, according to … Read the whole story
Adobe on Monday unveiled technology in Adobe Analytics that surfaces signals that would have otherwise gone unnoticed, with the ability to collect, analyze and … Read the whole story
- COMMENTARY
Not enough publishers have a strong awareness of header bidding, and there is much misinformation about its limitations and how it works. Read the whole story
Powered by Amazon, the new feature lets users search for various products simply by snapping their photo -- or their barcode -- with a … Read the whole story
The Justice Department's plan to convene a meeting of state attorneys general in order to explore whether web companies "stifle" viewpoints is raising concerns … Read the whole story
- COMMENTARY
Email and social are the most widely used channels, Moore Stephens and WARC report. Read the whole story
