Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Sixty-one percent of respondents felt they could conduct a search adequately. Fifty-six percent were somewhat satisfied with their search experience, 37% were very satisfied and 1% were dissatisfied. Read the whole story
COMMENTARY
by Joe Mandese
For all the ways marketers target people -- demos, etc. -- character has rarely had a role on Madison Avenue. Until now. Read the whole story
COMMENTARY
by David Pann, Op-Ed Contributor
As AI becomes even smarter and Big Data volumes balloon, brands' engagement with consumers will evolve into a far more personal and seamless relationship. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
InfiniGrow has built a platform that recognizes each interaction a consumer makes en route to a purchase, assigns data to actions and determines the … Read the whole story
COMMENTARY
by The Editor
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
by Larissa Faw
Consumers "expect brands to take a stance and not just put out ads," said one CMO. Read the whole story
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by Alex Weprin
YouTube is beefing up its video advertising solutions for marketers, improving the company's measurement capabilities and adding new functionality to ads. Read the whole story
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by Wendy Davis
A new net neutrality law in California, signed Sunday night by Governor Jerry Brown, has set the stage for a showdown between states and … Read the whole story
COMMENTARY
by Ruth Manielevitch, Op-Ed Contributor
Facebook and Google's share of digital marketing is forecast to decline as Amazon rises and tougher regulation bites. Read the whole story