Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Baird Equity analysts noted Google's "Matching AdCredits," which provide advertisers with another 20% to 30% discount through credits on future ad purchases, while attending industry conferences in
London. Read the whole story
by Laurie Sullivan
Sridhar Ramaswamy, who led Google's ad business for the past 15 years, has stepped down to become a general partner at Greylock Partners. Prabhakar … Read the whole story
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by Laurie Sullivan
The IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allows companies to manage and track the consent of personal consumer data across … Read the whole story
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by Wendy Davis
A federal judge has closed the courthouse door on an advertiser who sued Google over allegations of "rampant" and "widespread" click fraud on the … Read the whole story
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by Alex Weprin
An Advertising Week panel discussed six-second ads, which have become commonplace in digital video advertising. Read the whole story
by Joe Mandese
Pinterest is tracking to generate $553.3 million this year, an increase of 44% over 2017, and is projected to double that -- crossing the … Read the whole story
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by Richard Whitman, Columnist
Bottom line -- based on the questions and answers at an Advertising Week session Monday afternoon, it will be a long slog to solve … Read the whole story
by Larissa Faw
Two in three global consumers are now "belief-driven" buyers who express purchase intent based on a brand's values, a new Edelman study finds -- … Read the whole story
by Chuck Martin
The smart home devices market will grow 31% this year, according to the International Data Corporation (IDC). The number of smart home devices shipped … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Sir Tim Berners-Lee's new company could disrupt business models and upend the internet, observers say. Read the whole story