Performance Marketing Insider
by Laurie Sullivan, Staff Writer
On Monday Amazon announced a retail partnership with reality show 'Shark Tank,' which gives entrepreneurs a platform to showcase their products and ideas to gain possible backing from celebrity
investors. Read the whole story
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by Laurie Sullivan
Search engine marketing came in at No. 2 in an ANA survey, with 30% saying they handle the media planning or buying services in-house … Read the whole story
by Laurie Sullivan
The decline of paid-search click share for Sears should have warned execs of the company's demise, according to data released Monday. Sears Holdings, which … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers still lack the skills to use data correctly, even when they have access to search, location and other types of data. In a … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
WPP's Mindshare has opened a voice and visual consultancy. More will follow as the next wave of disruption hits. Read the whole story
by Joe Mandese
Two-thirds of Americans say they are aware of social media bots, with 44% saying they have some or a lot of knowledge about them, … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
Whether they are millennial moms or Gen-Xers, mothers control purchases for the whole family, from her spouse's office to child's classroom gift exchange. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
In yet another indication that artificial intelligence is a big deal today and going forward, MIT is launching a new initiative with serious funding … Read the whole story
COMMENTARY
by Joe Mandese
Two big studies being released this week indicate programmatic is having a profound effect on media planning and buying. Read the whole story