On Monday Amazon announced a retail partnership with reality show 'Shark Tank,' which gives entrepreneurs a platform to showcase their products and ideas to gain possible backing from celebrity investors. Read the whole story
Search engine marketing came in at No. 2 in an ANA survey, with 30% saying they handle the media planning or buying services in-house … Read the whole story
The decline of paid-search click share for Sears should have warned execs of the company's demise, according to data released Monday. Sears Holdings, which … Read the whole story
Marketers still lack the skills to use data correctly, even when they have access to search, location and other types of data. In a … Read the whole story
WPP's Mindshare has opened a voice and visual consultancy. More will follow as the next wave of disruption hits. Read the whole story
Two-thirds of Americans say they are aware of social media bots, with 44% saying they have some or a lot of knowledge about them, … Read the whole story
Whether they are millennial moms or Gen-Xers, mothers control purchases for the whole family, from her spouse's office to child's classroom gift exchange. Read the whole story
In yet another indication that artificial intelligence is a big deal today and going forward, MIT is launching a new initiative with serious funding … Read the whole story
Two big studies being released this week indicate programmatic is having a profound effect on media planning and buying. Read the whole story