Performance Marketing Insider
by Laurie Sullivan, Staff Writer
In 2017, Google searches for "Black Friday" saw the highest growth spike immediately following October 31, and the week of Black Friday. Read the whole story
-
by Laurie Sullivan
Google announced changes to its licensing model in Europe for its Android mobile operating system, which comply with a major European antitrust ruling handed … Read the whole story
by Laurie Sullivan
The forecast -- which is up 14% compared with 2017 -- suggests marketers will spend more on search ads across Google and Bing, as … Read the whole story
by Laurie Sullivan
Dalton Dorne brings 20 years of experience from top agencies such as Merkle and RKG. She also spent time at Havas Worldwide and Ogilvy. Read the whole story
-
by Laurie Sullivan
The funds are earmarked for research and development of technology to enable advertisers to tie an ad served and seen to an anonymous ID. Read the whole story
-
by Alex Weprin
The deal is for audience targeting with TV segments, allowing marketers to reach specific groups and to target consumers who have already viewed a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
What exactly separates people from machines? Two things, actually: creativity and empathy. Read the whole story