Brands running organic search strategies on Google should tailor the content to their niche market. That's how Google helps marketers pinpoint the messages that satisfy the query. Read the whole story
SurveyMonkey CMO Leela Srinivasan doesn't think marketers spend enough time thinking about the correct questions to ask consumers. Read the whole story
BIA Advisory Services' report suggests that businesses with 500 or more employees spend on average $4.48 million for advertising and $2.18 million on promotions. Read the whole story
TV scores highest in ad recall, but adding social media to the marketing mix drives stronger results with purchase consideration -- a 29% increase. Read the whole story
A new study finds most marketers already believe their push to automate customer experiences is turning consumers off. Read the whole story
This year, mobile will account for $76.17 billion of domestic media ad spending -- easily more than the $69.87 billion going to TV, and … Read the whole story
Nearly a quarter of U.S. households now own a smart speaker, according to Kantar's Q2 TNS Request survey, which tracks household use and behaviors … Read the whole story
"Harvard Business Review" study shows that email is second-most used digital channel -- but less than a third of companies are good at it. Read the whole story