Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Beginning later this month, it will cost Android manufacturers in Europe as much as $40 more per device to sell devices preloaded with Google's PlayStore and other mobile apps. Read the whole story
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by Laurie Sullivan
Google-supported AdLingo puts chatbots inside of display ads so brands can have one-to-one conversations with consumers. Read the whole story
by Laurie Sullivan
Adidas Originals experimented with media this week to build a campaign in Instagram Stories announcing a new line of P.O.D. sneaker. Read the whole story
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by Ray Schultz
The new add-ons allow Gmail users to add links and attachments from several apps, including Box and Dropbox. Read the whole story
COMMENTARY
by Greg Sobiech, Op-Ed Contributor
Here's a look at what some emerging search competitors have to offer, and how category leaders like Google and Facebook could leverage similar tech … Read the whole story
by Joe Mandese
If you weren't able to make Sequent Partners' and Greenbook's "Attribution Accelerator" conference Oct. 11 in New York City, fear not. You can download … Read the whole story
by Larissa Faw
Sadoun counts Marcel among the 'game changers' and notes that the Groupe's pitch win percentage this year is up double-digit percentage points with accounts … Read the whole story