Performance Marketing Insider
Consumers love your brand, but if the retailer doesn't have a cashback or loyalty program, all efforts may be futile, according to findings from a study released Tuesday. Read the whole story
The analyst categorizes the $2 billion forecast as "conservative." The analysis in the research note means that Apple would meet or exceed its goal … Read the whole story
Allowing advertisers to use LinkedIn data for search campaigns on Bing suggests Microsoft will move more aggressively to build out advertising services. Read the whole story
Google has updated its Ads Trademarks policy and stated in a letter that the changes will likely influence how it investigates the trademarks brands … Read the whole story
Smartphone users agreed to allow Google to collect information about their locations, the company contends in new court papers. Read the whole story
After a five-year sabbatical on the supply-side, agency media vet Tim Spengler is back on the demand-side, sort of. Spengler has joined Dentsu Aegis … Read the whole story
Josh Cobb will run all business development and sales operations at Media.net, along with marketing and partner management. Media.net's contextual technology powers the performance … Read the whole story
A California lawyer wants to be able to force Yelp to remove negative reviews posted by a former client. Read the whole story
Article 13 requires internet companies to check all content uploaded to their platforms for copyright infringement and filter the content people post to ensure … Read the whole story
