Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google delivered several Halloween treats. Through an API, Google Maps helped support a neighborhood trick-and-treat locations map and released its first multiplayer Google doodle game for up to 8
players … Read the whole story
-
by Laurie Sullivan
A study reveals that Republican candidate campaign websites have the highest number of trackers at an average of 5.33 per site, with 47% in … Read the whole story
-
by Laurie Sullivan
The hope is that artificial intelligence could have a positive impact on society through the development of applications and research of the technology. Read the whole story
-
by Alex Weprin
The platform, which was released in beta on Tuesday, will incorporate blockchain technology and impression-level verification, all powered by the company's enterprise identity solution. Read the whole story
by Chuck Martin
Location-based adventure was created for VR arcades, where consumers can don VR headsets to find themselves in a graveyard shortly before midnight. Read the whole story
-
by Alex Weprin
The IAB study showed that all CTAs are successful in increasing consumer attention and can lay "the groundwork for a direct relationship between the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Sam's Club is looking to create the future of retail. The center of the planned innovation is a Dallas center called Sam's Club Now, … Read the whole story
by Sara Guaglione
The travel site created by Bob Guccione Jr., is rolling out a new look and offerings, including hubs for travel deals, books, ecommerce and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A majority of B2B content marketers in North America have increased their spending on content creation in the past 12 months. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Not the full-scale mugging from a "windfall" tax, the digital services tax is low enough to be swallowed. Read the whole story