Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Criteo reported the acquisition of Manage this week, and said the acquisition supports the company's efforts to reduce advertising's reliance on cookie-based advertising technology. Read the whole story
-
by Laurie Sullivan
Competitive brand bidding goes largely unchecked across search, and managing trademark infringements drains resources -- threats that represent a risk to digital brands' equity. Read the whole story
by Laurie Sullivan
Thanksgiving Day is forecast to bring in $3.3 billion, with Black Friday at $5.9 billion and Cyber Monday at $7.8 billion. The five-day period … Read the whole story
-
by Wendy Davis
"YouTube is not the government, and its efforts to regulate content posted to its private online service are not limited by the First Amendment," … Read the whole story
-
by Alex Weprin
Roku is adding live and linear news content from Verizon's Oath media unit, starting November 1. Yahoo's offering will be free and ad-supported. Read the whole story
by Wendy Davis
"Don't you think it's just a little bit fishy that the money goes to a charity or ... organization that Google had contributed to … Read the whole story
COMMENTARY
by Craig Witt, Columnist
Maintaining brand consistency across multiple channels in multiple languages is important -- but can be challenging. Read the whole story