Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Search became the top promotional driver for retailers on Election Day, according to data released by Adobe on Wednesday. Read the whole story
by Laurie Sullivan
Google's new search ad position metrics aim to give advertisers more clarity on how their ads will perform based on where they land on … Read the whole story
-
by Laurie Sullivan
Three-quarters of consumers would end their relationship with a brand following a data breach and half wouldn't sign up for an online service that … Read the whole story
by Wendy Davis
In a move that could affect many legal battles over online privacy, the Supreme Court is raising questions about whether Google should have faced … Read the whole story
-
by Wendy Davis
Tennessee Republican Marsha Blackburn, who spearheaded the House's repeal last year of the Obama-era broadband privacy regulations, has been elected to the U.S. Senate. Read the whole story
by Sarah Mahoney
Testimonial TV spots from Sandwich Video highlight everything from hand-made personalized jewelry to dog portraits. Read the whole story
COMMENTARY
by Dan Collins
Unlike the other brands in the portfolio, challenger brands don't start with a perspective of scale. They start with a perspective of sacrifice. Read the whole story
COMMENTARY
by Kirsten Frizol
While defaulting to Facebook's proprietary, free solutions may be preferable for advertisers with basic needs, what can others do? Read the whole story