Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Study participants said they rely heavily on paid and organic search, website, and email. These digital channels combined account for 25% of marketing investments. Read the whole story
by Laurie Sullivan
Google expanded efforts to protect users this week. For starters, it will serve warnings to prevent consumers from accidentally signing up for a subscription … Read the whole story
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by Laurie Sullivan
TripAdvisor has "more or less been able to drive the same number, the same amount of revenue with a lot less advertising," CFO Ernst … Read the whole story
by Ray Schultz
Privacy International is demanding investigations of seven data providers and ad-tech companies to determine whether they are in compliance with GDPR. The firms being … Read the whole story
by Chuck Martin
A consumer can say "Hey, Google, play contouring videos by Sephora," or whatever makeup technique is desired, to start the hands-free video. Read the whole story
by Chuck Martin
Amazon has launched an Alexa app for Windows 10 PCs, allowing consumers to access Amazon's voice agent directly from their computer without using a … Read the whole story
by Chuck Martin
Kroger customers can now interact with the Kroger Grocery Pickup cart using Google Assistant on Android, iOS and Google Assistant devices. Read the whole story
by Sara Guaglione
The fact-check feature verifies statements and claims made in a news article to deepen trust with its audience. The app has a mix of … Read the whole story
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by Ray Schultz
But email is the easiest technology to implement, Ascend2 reports. Read the whole story
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by Alex Weprin
The IAB Tech Lab and Digital Video Working group say VAST 4.1 is viewed as the "real" VAST, because Vast 4.0 "had a major … Read the whole story
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by Ray Schultz
Enhanced Virtual User Network simulates user behaviors in email inboxes and provides visibility into Gmail performance, the company says. Read the whole story