Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Product searches on Amazon have begun to outpace those on Google, Bing and other search engines. That may be why Apple signed a deal to expand the selection of products … Read the whole story
by Laurie Sullivan
Weather influences the demand for Scotts Miracle-Gro products. Scotts has short windows to maximize marketing budgets and campaigns. Read the whole story
-
by Laurie Sullivan
Two independent surveys analyze consumer trust with data and purchasing from websites. Trust plays a role for 92% of Americans, 89% of UK residents, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Oath on Monday announced the ability to buy and manage digital audio ad inventory that comes from an integration with digital exchanges, such as … Read the whole story
-
by Wendy Davis
Google and Apple allegedly misinformed smartphone users that their location data wouldn't be accessible to Facebook's mobile app. Read the whole story
-
by Ray Schultz
Google makes both the most- and least-trusted lists. Amazon is the most trusted brand when it comes to data security, Janrain reports. Read the whole story
COMMENTARY
by Joe Mandese
In the battle of media format dominance, video still commands much of Madison Avenue's attention, as well as its highest CPMs, but audio is … Read the whole story
-
by Wendy Davis
"The most pernicious harms associated with data breach and misuse of data are not currently legally-cognizable," Public Knowledge writes in comments submitted to the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Artificial intelligence is being used in a new way to report the news, in the form of an AI news anchor just introduced in … Read the whole story