Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As brick-and-mortar retailers test the idea of staying open on Thanksgiving, search campaign messages should not offend those who want to avoid shopping. Here's data that will help to hone … Read the whole story
-
by Laurie Sullivan
The focus is on employees becoming brand advocates and companies leveraging employees to become brand champions by enabling companies to discover and share their … Read the whole story
-
by Laurie Sullivan
Google on Wednesday introduced a redesigned Google My Business for Android and iOS that turns the app into a social network with features that … Read the whole story
by Tanya Gazdik
"The new ad gives viewers a glimpse into the heritage of JBL," Harmon's Ralph Santana tells "Marketing Daily." Read the whole story
COMMENTARY
by Amanda Silvia, Op-Ed Contributor
It may seem that "Alexa" can be heard in most households across America. According to recent survey findings, however, only 36% of Americans have … Read the whole story