Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Internet advertising still seems pretty wild. At least one search marketer I contacted believes 1-800 Contacts secretly bullied its competition, but it's not clear how that went down. Read the whole story
by Laurie Sullivan
Undertone Director of Multicultural Strategy Victor Cornejo spearheaded the launch of a campaign for Avocados From Mexico targeting "general" and Hispanic consumers. Read the whole story
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by Laurie Sullivan
AdsWizz said Tuesday that its ad marketplace AdWave now integrates with Google Display & Video 360, allowing marketers to buy audio ads in Pandora, … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Even with the best programmatic algorithms currently being used, the vast majority of the targeted advertising presented to me is off the mark. Read the whole story
by Sara Guaglione
The AI Studio is part of the Knight Foundation's efforts to support technology innovation in journalism to advance the field, especially in "small and … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Algorithms' impact on the media marketplace is "more prevalent than people realize, although not nearly as prevalent as it will be soon." Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is one of the main channels for SMBs to ask for reviews, the Local Search Association and SOCi report. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Expect a record-setting number of voice-connected homes If Amazon and Google discount their smart speakers for holiday shoppers again. Read the whole story