Retailers with high reputation scores generate 3.9% higher sales growth than stragglers. Read the whole story
Black Friday started with consumers spending $643 million in online spend as of 10 a.m. ET, up 27.8% year-over-year (YoY). Read the whole story
A study found 69% of U.S. and UK shoppers won't make spontaneous decisions in gift buying, so the path to purchase is potentially longer … Read the whole story
The only issue related to the anticipated explosive growth of augmented reality is timing. Pokemon Go gave the market a taste of how big … Read the whole story
Data comes in two forms -- anonymous and not so anonymous. Here's how marketers can use it to drive digital sales and interaction. Read the whole story
'BuzzFeed' CEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power … Read the whole story