Search & Performance Marketing Daily
Friday, November 23, 2018
  • Black Friday Starts Early Morning With $643 Million In Online Spend

    Black Friday started with consumers spending $643 million in online spend as of 10 a.m. ET, up 27.8% year-over-year (YoY). Read the whole story

  • Behavioral Trends For Indecisive Consumers Show Longer Path To Purchase

    A study found 69% of U.S. and UK shoppers won't make spontaneous decisions in gift buying, so the path to purchase is potentially longer ... Read the whole story

  • Augmented Reality's Road To $16 Billion

    The only issue related to the anticipated explosive growth of augmented reality is timing. Pokemon Go gave the market a taste of how big ... Read the whole story

  • Direct Marketing By Any Other Name

    Data comes in two forms -- anonymous and not so anonymous. Here's how marketers can use it to drive digital sales and interaction. Read the whole story

  • Digital Publishers Debate Future As Competition For Ad Dollars Intensifies

    'BuzzFeed' CEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power ... Read the whole story