Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A funny thing happened to me on Thanksgiving Day this year. I'm not known for making impulse purchases. But I admit I made an impulse buy at Macy's on Thanksgiving … Read the whole story
by Laurie Sullivan
More than 2% of product page visits saw out-of-stock messages during the holiday weekend, up slightly over the season average of 2.12%, but below … Read the whole story
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by Laurie Sullivan
On pace to achieve 30% year-over-year revenue growth by helping brands bring in new revenue, adMarketplace has been working to sign major companies and … Read the whole story
by Laurie Sullivan
Russian state officials on Monday filed paperwork accusing Google of not removing certain search results to websites banned in the country. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The enhancement to DoubleVerify's service and performance platform enables marketers to build custom reports for more than 200 key performance indicator metrics. Read the whole story
by Joe Mandese
Wall Street analyst Brian Wieser has revised his 2018 U.S. ad growth estimates 1.7 percentage points to 6.5%, and projects 2019 will expand 4.0% … Read the whole story
COMMENTARY
by Allyson Marrs, Op-Ed Contributor
Consumers care less about what you do, and more about how you do it, and they're getting better at filtering out brands that don't … Read the whole story