Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google will not serve search queries from brands and websites that its algorithms believe can correctly answer them on its own. One SEO expert believes this is just the beginning. Read the whole story
by Laurie Sullivan
Advertising agencies began receiving a legal notice from Google late Monday related to a lawsuit brought about by AdTrader, which manages and places bids … Read the whole story
by Laurie Sullivan
Overall web traffic rose on Black Friday largely as a result of mobile devices and sustained cyberattacks, according to data released Tuesday. The day … Read the whole story
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by Laurie Sullivan
More than 28 billion devices and connections will be online by 2022, and video will make up 82% of all IP traffic, according to … Read the whole story
by Wayne Friedman
The deal with Google Ad Manager will provide key delivery, optimization and performance of digital advertising across Disney's global digital brands and properties. Read the whole story
by Wendy Davis
"We would have hoped that the FTC would take a broader look at the evidence, rather than relying on a self-serving study by one … Read the whole story
by Alex Weprin
This week the company is launching a campaign, called "#SaveYourInternet," to convince EU authorities to tweak the language in the legislation. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The IAB internet advertising revenue report 2018, for the first six months conducted by PwC and sponsored by the Interactive Advertising Bureau, shows the … Read the whole story