Performance Marketing Insider
by Laurie Sullivan, Staff Writer
This year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywords in the U.S. Read the whole story
by Laurie Sullivan
Microsoft took the No. 1 spot -- surpassing Amazon, Facebook and Alphabet to close the day with a market cap of $851.36 billion, nearly … Read the whole story
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by Laurie Sullivan
Signal on Monday will announce its entrance into the Adobe Exchange Partner Program and improvements in people-based marketing. The company provides real-time customer data … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad-verification company Fraudlogix published recent data showing that the average percentage of fraudulent traffic increased from 11.6% in October to 14.2% in November. Read the whole story
by Sara Guaglione
Direct mobile traffic has grown by more than 30% since January 2017. Users are now more likely to find content directly through publishers' mobile … Read the whole story
by Wendy Davis
The decision leaves in place a ruling that TVEyes' $500-a-month video-monitoring service -- which is used by journalists, the White House, politicians and the … Read the whole story
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by Larissa Faw, Steve McClellan
GroupM, Magna and Zenith are out with their annual advertising forecasts for 2019, which predict low-to-mid-single-digit increases in ad growth next year. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Worldwide shipments of wearable devices reached 32 million units in the third quarter, an increase of 22%. Read the whole story