Performance Marketing Insider
Aruna Paramasivam, a former data lead at L'Oreal, also worked at MediaMath and Yahoo. At Captify she is looking to give publishers insights on site visitors to help shape marketing … Read the whole story
The Searchmetrics founder and CTO will step down in January, turning daily management and product delivery over to CEO Volker Smid. Read the whole story
Firefly on Thursday began rolling out an ad network intended to boost revenue for ride-share drivers and to help local city governments inform consumers … Read the whole story
- COMMENTARY
The extraordinary power of social media and digital technology is used for good every day -- and at far greater magnitude than the bad. Read the whole story
Launched in mid 2016, the "smart" messaging app blended users' Google accounts with the search giant's virtual assistant technology. Read the whole story
- COMMENTARY
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according … Read the whole story
DirecTV Cable Cutter, on Alexa, will allow you to avoid spending "your whole day on hold" to unsubscribe. Read the whole story
Ruling that Facebook users consented to be tracked at health sites, a three-judge panel of the 9th Circuit Court of Appeals refused to revive … Read the whole story
- COMMENTARY
Amazon's growing advertising business is the next great disruptor for publishers that must contend with another digital rival. Read the whole story
- COMMENTARY
Consumers are never happy to have the progress of their viewing, listening or reading navigation stopped by an ad -- especially one that's not … Read the whole story
