Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A report released Friday found consumers read an average of 10 reviews before trusting a business, and 40% are only impacted by reviews written within the last two weeks. Read the whole story
by Laurie Sullivan
The European Parliament's Article 11 will impact smaller news publishers by limiting innovation in journalism and reducing choices for European consumers, according to Google. Read the whole story
by Laurie Sullivan
Urban Airship and Vue Entertainment will roll out the UK's first platform that enables consumers to add movie tickets to their Google Pay account … Read the whole story
by Alex Weprin
"As long as Google stands to profit from the sale of additional advertisements, the financial incentive for it to voluntarily root out and address … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Consumers are never happy to have the progress of their viewing, listening or reading navigation stopped by an ad -- especially one that's not … Read the whole story
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by Wendy Davis
Ruling that Facebook users consented to be tracked at health sites, a three-judge panel of the 9th Circuit Court of Appeals refused to revive … Read the whole story
COMMENTARY
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U.S. counterparts in Europe also have faced difficulty with ad-supported business models. News organizations are focused on lean, sustainable operations with diverse revenue sources. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A survey by Retail Touchpoints points to the wide use of email in acquisition. Read the whole story