Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Researchers are using data to predict opioid overdoses in specific U.S. regions, creating models that use Google search data from 12 prescription and non-prescription opioids between 2005 and 2011 in … Read the whole story
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by Laurie Sullivan
Amazon Alexa will now turn to select customers to get answers to questions the digital assistant doesn't know. The service, called Alexa Answers, began … Read the whole story
by Laurie Sullivan
The black market has become the latest place to buy Amazon wholesale accounts. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Paywalls feed the most educated and higher-earning consumers, and starve those who either cannot afford the subscription or do not want to pay the … Read the whole story
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by Ray Schultz
The integration will enable small businesses to send cart abandonment emails and other segmented messages. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Advertisers pay for mass audiences, and readers and viewers are increasingly moving to narrowcast relevant voices. Read the whole story