Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Product searches on Amazon have begun to outpace those on Google, Bing and other search engines. Perhaps that's why Apple signed a deal to expand the selection of products sold … Read the whole story
by Laurie Sullivan
Image search and the ability to find a preferred "look" could help qualify a potential customer or audience segment before serving an ad. Read the whole story
COMMENTARY
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Google's efforts to improve the user experience also can serve to reinforce personal prejudices and foregone conclusions. It's the modern-day equivalent of Plato's cave … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Yes, Google's ill-fated social network -- which many probably thought was gone -- was just given an official expiration date of April 2019. That's … Read the whole story
by Melynda Fuller
Yesterday, Verizon Communications Inc. reduced the value of its AOL and Yahoo acquisitions by $4.6 billion, directly affecting beleaguered Oath, home to various media … Read the whole story
by Sarah Mahoney
When it comes to knowing what will decorate consumer's newsfeeds, no social media platform can ace predictions like Pinterest. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
There is a certain creep factor here. If Alexa is reading your emails, that means Amazon is, too. Read the whole story
by Alex Weprin
A big trend: The direct relationship between consumers and brands, driven by direct-to-consumer brands, but increasingly embraced by more traditional brands as well. These … Read the whole story
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by Ray Schultz
Globally, marketers say their most successful strategies are maximizing ad placement quality and providing compelling, unique offers. Email can play a role in all … Read the whole story
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by Alex Weprin
The app comes as Yahoo Finance prepares to significantly increase the amount of live market coverage it produces. In January, Yahoo Finance will produce … Read the whole story