Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Rather than simply focusing on running tv spots, it seems that brands and retailers are leveraging YouTube to drive interest through unboxing videos and store hauls. Read the whole story
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by Laurie Sullivan
"It appears that most people can distinguish between paid and organic search results, which means that they see value in paid search ads as … Read the whole story
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by Laurie Sullivan
Facebook plans to renew originals including Five Points, Huda Boss, Sacred Lies, and Sorry For Your Loss and has invested more than $1 billion … Read the whole story
COMMENTARY
by Alwi Suleiman, Op-Ed Contributor
The days when keywords could either make or break a successful online campaign are long gone, but they remain crucial for targeting the right … Read the whole story
by Melynda Fuller
Key brands captured 25% of category search and counted nearly 11 million visits on Thanksgiving Day, with 1.98 million page view per hour recorded … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Americans 55 and older are now the fastest-growing group of people using electronic wearables, according to a new tally. Read the whole story
by Chuck Martin
GE plans to create a new, independent company focused on building an Internet of Things software portfolio. The company will start with $1.2 billion … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The new feature allows marketers to post logos and custom images to help their emails stand out. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
A surprising development unveiled: Uber Eats is opening restaurants in neighborhoods unserved by certain cuisines. This news came during a discussion about search and … Read the whole story