Performance Marketing Insider
Search engine marketing ranked No. 7 on the entire list, but first in terms of the top digital media that big local advertisers buy. In fact, they spend on average … Read the whole story
The investment in New York puts Google's ambitions to grow outside Silicon Valley on par with Amazon and Apple and is part of the … Read the whole story
The GAFA tax -- named after Google, Apple, Facebook and Amazon -- would also affect others. France had previously said it would implement this … Read the whole story
Google has announced pay for conversions, a conversion-based bidding platform for display campaigns. Read the whole story
- COMMENTARY
Overall, the share of mobile advertising spent in North America conducted programmatically rose from 55% to 72%, with total programmatic spending in North America … Read the whole story
- COMMENTARY
Half of us find them annoying and three in four agree they are impersonal, yet 80% of CMOs are rolling them out. Read the whole story
The shopping giant's Super Bowl commercial "Alexa Loses Her Voice" garnered more than 50 million views, 10 million more than the second-place finisher. The … Read the whole story
Amazon and Google ranked No. 1 and No. 2, respectively, with Amazon scoring a 6.3 on the index, and Google a 5.6. Facebook placed … Read the whole story
The increase in wearable device shipments is attributed to the growing popularity of smartwatches and a greater adoption of wearables in emerging markets. Going … Read the whole story
