Performance Marketing Insider
Two years after Google began working on its mobile-first indexing strategy, it announced Wednesday that more than half of pages served globally in search results use its mobile-first indexing. This … Read the whole story
Performance marketing agency Merkle on Wednesday launched an automated bidding platform for Amazon Sponsored Brand Ads. The API integrates with Amazon, allowing advertisers to … Read the whole story
As Google continues its attempts to keep Play Store ratings free from fake reviews, the company has set up processes to keep content truthful. Read the whole story
In the wake of yet another damning report in 'The New York Times,' Facebook is struggling to defend its exploitation of user data. Read the whole story
The Federal Trade Commission should ask Congress to pass national privacy legislation that will override state laws, including a new California measure, the Association … Read the whole story
Google dupes parents by offering apps that violate children's privacy in the Play Store's "Designed for Family" section, a coalition of watchdogs alleges in … Read the whole story
COMMENTARYAdministrators are taking control of the UK-based Blippar, and all employees are being let go, according to an announcement by the company. Read the whole story
Visitor ID Graph allows firms to send permission-based emails based on Stirista's database. Read the whole story
