Performance Marketing Insider
by Laurie Sullivan, Staff Writer
I've always wondered about the integration of search and digital out-of-home -- digital signs and billboards that can connect search queries with location and serve messages on a digital billboard. Read the whole story
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by Laurie Sullivan
From the Wednesday before Thanksgiving through Cyber Monday, auto, finance and other markets saw an increase in the average amount spent for social media … Read the whole story
by Sarah Mahoney
Retailers thriving most in a channel-agnostic world are those optimizing the size of their physical footprint and using cannier digital marketing strategies. Read the whole story
by Alex Weprin
The end result is a fan base that follows stars throughout the year, not just when a new project is released. In addition, celebrities … Read the whole story
by Laurie Sullivan
For the 30 days following the launch of the iPhone XR in October 2018, Apple has managed to attract more Android users to its … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A recent study found 48% of shoppers would be more likely to shop at a retailer that uses AR, though only a few do. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
With its stock in the dumps, Snap is going to the dogs. The struggling social network is adding augmented reality "lenses" for users' four-legged … Read the whole story