Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Affiliate marketers did well in the third quarter of 2018, increasing revenue by 35% year-over-year. Read the whole story
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by Laurie Sullivan
A series of recent filings with the U.S. Patent and Trademark Office show unusual ways to implement search with advertising. Patents are from Dish … Read the whole story
by Laurie Sullivan
Tesla's appointment of Oracle founder and Executive Chairman Larry Ellison to the board could have a material impact on the company's data strategy. Data … Read the whole story
by Wendy Davis
"They say that search terms reveal private 'interests, fears, desires, vanities' ... but do not explain how the specific searches alleged here do so," … Read the whole story
by Ray Schultz
Google is seen as untrustworthy with personal data by 6%, while 40% trust Facebook least with personal information, according to a poll by Toluna. … Read the whole story
by Chuck Martin
Via augmented reality, wearers of the smart glasses can see a comprehensive weather forecast as a visual overlay. Read the whole story
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by Ray Schultz
The machine-learning technology allows brands to scan faces and sizes to determine the best offers. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"As the FTC assesses how it should approach digital privacy in the coming year, it should consider the reasonableness of certain practices, balanced against … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The good news is that email marketers will have new advanced technologies at their command. The bad news is that they may face GDPR-style … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers want smart features that are easy to understand and an efficient addition to their everyday household tasks. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A recent study found 48% of shoppers would be more likely to shop at a retailer that uses AR, though only a few do. Read the whole story