Performance Marketing Insider
by Laurie Sullivan, Staff Writer
There was no shortage of headlines this year as Google AdWords rebranded to Google Ads and changed Android licensing terms in Europe that affect search and Bing pushed ahead. Read the whole story
by Laurie Sullivan
Google Featured Snippets now can link to exact content from a query to serve up from a search on sites using Accelerated Mobile Pages, … Read the whole story
by Laurie Sullivan
Developers built more than 70,000 skills for Alexa and increased smart-home devices to more than 28,000 from about 4,500 brands. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers are ready for new metrics. Data scientists, developers and analysts may grant their wish in the new year. Read the whole story
by P.J. Bednarski
Smart speakers, NPR, billboards -- and not TOTALLY socially conscious millennials. Read the whole story
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by Ray Schultz
The new spam protection feature prompts Android users when they open Messages. Read the whole story
COMMENTARY
by Or Shani, Op-Ed Contributor
Brands' objective should guide their AI journey -- and reveal whether they actually need AI or not. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Here are the most-viewed stories as a potential benchmark for what may lie ahead in the next year. Read the whole story