Performance Marketing Insider
by Laurie Sullivan, Staff Writer
There's a movement underfoot that Selina Eizik, Conductor COO and former CEO at Acronym, calls "predictive and addictive." She wants to lead it. Read the whole story
-
by Laurie Sullivan
When it comes to AI, survey respondents seem to trust GPS apps more often than job search apps or news apps, and they trust … Read the whole story
by Laurie Sullivan
The message on the side of the Vegas building makes a play on the slogan -- What happens in Vegas, stays in Vegas - … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
In the most recent quarter, same-store sales for the Gap brand fell 7%. Sales at its sister companies Old Navy and Banana Republic rose … Read the whole story
-
by Alex Weprin
YouTube ads will now be measured comparably alongside TV inventory, with Nielsen saying it will be the only solution that measures outside the household … Read the whole story
by Chuck Martin
The KitchenAid Smart Display uses the Yummly voice and visual meal planning functionality to allow users to search for recipes and view instructional videos … Read the whole story
-
by Gavin O'Malley
Google Assistant is now fluent in nearly 30 languages and available in 80 countries -- up from eight languages and 14 countries, last year. Read the whole story
COMMENTARY
by Fred Askham
The ROAS numbers reported are wrong. Businesses know it. CFOs know it. And marketers know it. It's the comfortable lie we've all been living … Read the whole story