Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers are likely doing their own happy dance over the proposal that would require businesses in the state to offer electronic receipts unless customers ask for paper copies. Read the whole story
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by Laurie Sullivan
The feature allows people to return to past searches and is sure to become a strong intent signal for advertisers to consider. Read the whole story
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by Laurie Sullivan
About 98% of advertisers adopt a brand bidding search strategy, but brand clicks from offline and tv are twice as likely to convert and … Read the whole story
COMMENTARY
by Jonathan Kagan, Op-Ed Contributor
Bidding on competitors' names is common practice in any search marketing strategy, but a frequent challenge is a low quality score leading to high … Read the whole story
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by Wendy Davis
To date, around 70 publishers from 27 countries have certified their compliance with the standards. The program plans to begin assessing compliance in regions … Read the whole story
COMMENTARY
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Yahoo Finance's upcoming subscription service is long overdue. It will reportedly cost about $100 a month, which is still pricey for the average retail … Read the whole story
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by Thom Forbes
At CES, Verizon CEO Hans] Vestberg called 5G "the fourth industrial revolution" that "changes everything." Read the whole story
by Chuck Martin
Majority of U.S. adults who plan to buy a new car say the choice will be influenced by technologies included in car. Read the whole story