Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Amazon uses its machine-learning technology based on Amazon data and consumer buying habits to send new product samples to consumers. Read the whole story
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by Laurie Sullivan
Google will invest $1.2 million to create the Newspack publishing platform. Other investors include The Lenfest Institute for Journalism, The John S. and James … Read the whole story
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by Laurie Sullivan
Salesforce on Monday introduced a visual search feature and recommendations API through its ecommerce platform for retailers and brands that sell direct to consumers, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference. Read the whole story
by Alex Weprin
ESPN will be bringing one of the most important elements of any streaming service to ESPN+: personalized content recommendations. Read the whole story
by Gavin O'Malley
Wearables -- including health trackers and remote patient monitoring devices -- are set to become a $20 billion industry by 2023. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Facebook and display are being questioned, as publishers decide that subscriptions are the best way to fund quality output. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Slowly, you've been telling the web things about you - without meaning to. Read the whole story
COMMENTARY
by Peter Falcone, Op-Ed Contributor
Machine-learning could help advertisers show that evaluating winning creative is not as subjective as it appears. Read the whole story