Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Adobe is working with telecom brands to determine when someone with a mobile device is in front of a screen in a store, on the street, or in a theater … Read the whole story
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by Laurie Sullivan
Magento, an Adobe company, on Tuesday announced the availability of a developer toolkit to support progressive web apps, an open standard initially spearheaded by … Read the whole story
by Laurie Sullivan
DuckDuckGo, the privacy-focused search engine, announced on Tuesday that Apple will now power its address and map searches on mobile and desktop. Read the whole story
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by Laurie Sullivan
The acquisition is the first in a series of steps that DoubleVerify will make to support publishers, CEO Wayne Gattinella said. Read the whole story
by Melynda Fuller
The Times anticipates brands with an ecommerce or consumer packaged goods focus to be its most likely customers. Read the whole story
by Chuck Martin
Pandora's Voice Mode, a new smart assistant that allows listeners to control Pandora's mobile app with voice commands, will be available to select listeners … Read the whole story
by Chuck Martin
Sparking Ice has introduced a new voice skill for Google Assistant and Amazon Alexa. The zero-sugar beverage company's 'Sparkline IceMaker' voice skill allows consumers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Publishers are relying twice as heavily on SEO as social to get traffic -- so why bring in a link tax? Read the whole story
by Melynda Fuller
The new editorial partnership is sponsored by Reynolds Wrap, Philadelphia Dips and Glad The content is created collaboratively and will appear in each brand's … Read the whole story
by Larissa Faw
Martin McNulty, the current CEO of Forward3D, will become the global CEO of the new agency operating across 20 offices worldwide and employing 700 … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Orders and revenue increased -- and so did mobile use, Salesforce reports. Read the whole story