Search & Performance Insider
Would fans' perception change if they saw political search ads and display, video and social media ads before the game? If a major advertiser steps up to make a statement, … Read the whole story
One day prior to its Bing Ads Next event, Microsoft announced it would begin rolling out Page feeds to all accounts in the next … Read the whole story
People click on paid-search ads for many reasons, but are usually looking for answers. About 33% do so because the ad responds directly to … Read the whole story
YouTube updated its guidelines on Wednesday banning videos that encourage dangerous activities such as those seen in the recent Bird Box, Tide pod, or … Read the whole story
The desire for voice-activated technology may be extending from consumers using smart speakers at home to people wanting to use similar technology at work, … Read the whole story
The firm is also working on plans to provide individual brands with the option to take more planning and digital buying capabilities (including search … Read the whole story
"Google Play is merely a platform for the sale or distribution of apps," the company says in papers urging a judge to dismiss a … Read the whole story
The five categories with the fastest-growing global market share -- an indicator of growing faster than the overall market -- were video players and … Read the whole story
Beauty manufacturer and retailer L'Occitane en Provence is adding artificial intelligence alerts to detect and react to digital anomalies faster. L'Occitane teamed with Contentsquare, … Read the whole story
COMMENTARYTechnologies introduced at the The National Retail Foundation's Retail Big Show enable frictionless checkout and interactive immersion. Read the whole story
- COMMENTARY
Data exhaustion doesn't necessarily have to be a problem for marketers. The key is having a clear purpose and knowing which metrics matter. Read the whole story
