Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Would fans' perception change if they saw political search ads and display, video and social media ads before the game? If a major advertiser steps up to make a statement, … Read the whole story
by Laurie Sullivan
One day prior to its Bing Ads Next event, Microsoft announced it would begin rolling out Page feeds to all accounts in the next … Read the whole story
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by Laurie Sullivan
People click on paid-search ads for many reasons, but are usually looking for answers. About 33% do so because the ad responds directly to … Read the whole story
by Laurie Sullivan
YouTube updated its guidelines on Wednesday banning videos that encourage dangerous activities such as those seen in the recent Bird Box, Tide pod, or … Read the whole story
by Chuck Martin
The desire for voice-activated technology may be extending from consumers using smart speakers at home to people wanting to use similar technology at work, … Read the whole story
by Steve McClellan
The firm is also working on plans to provide individual brands with the option to take more planning and digital buying capabilities (including search … Read the whole story
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by Wendy Davis
"Google Play is merely a platform for the sale or distribution of apps," the company says in papers urging a judge to dismiss a … Read the whole story
by Gavin O'Malley
The five categories with the fastest-growing global market share -- an indicator of growing faster than the overall market -- were video players and … Read the whole story
by Chuck Martin
Beauty manufacturer and retailer L'Occitane en Provence is adding artificial intelligence alerts to detect and react to digital anomalies faster. L'Occitane teamed with Contentsquare, … Read the whole story
COMMENTARY
by Fred Schonenberg, Op-Ed Contributor
Technologies introduced at the The National Retail Foundation's Retail Big Show enable frictionless checkout and interactive immersion. Read the whole story
COMMENTARY
by Matt Sincaglia
Data exhaustion doesn't necessarily have to be a problem for marketers. The key is having a clear purpose and knowing which metrics matter. Read the whole story