Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The study shows a strong correlation between links and ranking position in Google search based on content quality and relevance using the Quadratic Mean Spearman Correlation Score explained in the … Read the whole story
by Laurie Sullivan
Microsoft and Verizon Media announced the death, figuratively, of Yahoo search ads Thursday, with an updated search ad partnership across Bing, Yahoo and AOL … Read the whole story
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by Laurie Sullivan
Patience pays off, at least for JumpCrew's new vice president of search engine optimization and content. Read the whole story
by Laurie Sullivan
Fossil's tech research and development group will join Google to support the intellectual property transfer. The company says Fossil Group will retain more than … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Gmail could turn out to be the only gateway to the inbox. That would be the end of email marketing. Read the whole story
COMMENTARY
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Microsoft signed on as the first major client of NewsGuard, a startup that claims to fight "fake news" by rating the reliability of publishers. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
With individualization at retail, shoppers receives relevant video information while not having to trade any of their personal information. Read the whole story