Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Digital agency s360, which specializes in search under the Egmont group of companies, has acquired OnlinePartners, a competitor in search marketing. Read the whole story
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by Laurie Sullivan
The change lets business owners use cities, postal codes or other data as their location markers to identify service areas. Read the whole story
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by Laurie Sullivan
Living Spaces' use of social sites and search data to drive traffic to its website took an interesting twist in 2018. The furniture retailer … Read the whole story
by Laurie Sullivan
Innovation and data support Merkle's rise to the top of MediaPost's Search Agency of the Year Award for 2018. Those elements, coupled with a … Read the whole story
by Wendy Davis
The move leaves in place a decision by the California Supreme Court, which ruled that Yelp can't be required to take down reviews. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Yesterday's record Google fine is just the start as the EU fights back with GDPR as its weapon of choice. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Are you in charge of sending cart abandonment emails? It may pay to find out why people are leaving. A new study by Metrical … Read the whole story