Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Amazon wants to make it easier for marketers to estimate the cost of acquiring new customers with its "new-to-brand" metrics for the search-triggered Sponsored Brands ad campaigns, as well as … Read the whole story
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by Laurie Sullivan
Google will bring in "Google Ads experts" to manage campaigns. Google has increased its focus on automation, which takes responsibility from advertisers and agencies. Read the whole story
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by Laurie Sullivan
Analysts and economists are using Google Search and Google Trends data to determine economic status since the shutdown and since the Commerce Dept.'s Dec. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
There's been a feeling for a while that a tech giant needed to be fined before best practices trickles down. Read the whole story
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by Laurie Sullivan
CHEQ and RiskIQ plan to announce a partnership that provides advertisers and publishers with access to a bundled service to protect brands, publishers and … Read the whole story
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by Wendy Davis
"Google failed to obtain consent from anyone when it introduced its facial recognition technology," two Illinois residents allege in a complaint filed Thursday.- Read the whole story
by Alex Weprin
YouTube says the shift will only impact around 1% of all videos on the platform, though with more than 300 hours of video uploaded … Read the whole story
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by Sara Guaglione
Rather than tracking search trends, it measures how different topics, moments, contexts, locations, devices and sources interact with each other in real-time. The feature … Read the whole story