Performance Marketing Insider
by Laurie Sullivan, Staff Writer
For businesses that don't plan to spend $4 million for a 30-second Super Bowl ad, no worries. Data shows how the big game influences all types of consumer searches -- … Read the whole story
by Laurie Sullivan
Apple devices running iOS drove 46% of U.S. Google search ad clicks, while desktop Safari produced another 5% in the fourth quarter of 2018, … Read the whole story
by Laurie Sullivan
Play Octopus on Tuesday announced that it has made its Octopus platform for interactive screens available to ride-share drivers and advertisers. Read the whole story
by Wendy Davis
The IAB's Tech Lab "content taxonomy" includes the categories "infertility," "cancer" and "diabetes," among others, advocates tell EU authorities. Read the whole story
by Wayne Friedman
For Verizon Media Group, which now includes AOL and Yahoo, Q4 revenue dropped 5.8% to $2.1 billion. Verizon says revenue was up from Q3 … Read the whole story
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by Wayne Friedman
Some 24 brands with 60 pieces of creative have aired on TV through January 27, totaling $2.9 million in TV spend. TV ad data … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Our panel discusses the media landscape in five years' time, from value exchange to smart contracts to blockchain to location data. Read the whole story
COMMENTARY
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Apple News Magazines will be connected to the accounts of iTunes Store users. Subscribers will pay a flat monthly fee for access to hundreds … Read the whole story
by Steve McClellan
The practice will be headed by Corey Martin, who joined the agency in 2016 from Allison + Partners, part of MDC Partners. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Not all marketers understand that Gmail and other email services use engagement to determine delivery, Return Path finds in a study. Read the whole story