Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Bing traffic should benefit as Verizon's Yahoo begins sourcing all its search ad traffic from Bing Ads. Microsoft announced Wednesday that its search ad revenue rose 14% in Q4, excluding … Read the whole story
by Laurie Sullivan
Google+ will shut down along with all data that goes along with the posts -- including third-party data, such as comments on publisher sites … Read the whole story
by Laurie Sullivan
eBay President and CEO Devin Wenig pointed to changes in the company's ad strategy intended to increase revenue after it witnessed slower growth from … Read the whole story
by Alex Weprin
A viewer watching a show hits pause and a silent, static ad appears on the screen with relevant messaging. Charmin would present an image … Read the whole story
by Sara Guaglione
Yahoo Sports will have a pop-up truck installation called the "Fan Cave" making stops at popular locations around Atlanta, where fans can play trivia … Read the whole story
by P.J. Bednarski
"Will synthesized voices rule the day someday?" ask voiceover artists, who note, "There will always be the need for a human voice." Read the whole story
by Larissa Faw
The program is being rolled out globally and will be tied to AI-driven intranet Marcel. Read the whole story
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by Sarah Mahoney
Alexa-enabled devices that have been big-time fails include a vicious musical hot tub, an audio electric toothbrush and a dog collar that speaks dog, Read the whole story
by Joe Mandese
Smart technology marketing -- AI, AR, VR, IoT and voice assistants -- was by far the fastest-growing segment of investment by marketers in 2018, … Read the whole story

COMMENTARY
by Chuck Martin, Staff Writer
Plenty of sports fans may be shouting at their TV's during the Super Bowl Sunday, but some connected home consumers can shout specific voice … Read the whole story
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by Wendy Davis
Confronted with an apparent violation of Apple policies, Google said Wednesday it had disabled the iPhone and iPad versions of Screenwise Meter -- an … Read the whole story