Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers are gaining more options to speak with consumers through search-related, performance-related advertising. Read the whole story
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by Laurie Sullivan
Apple has restored Google's internal applications in the App Store after disabling access to Google's internal iOS apps, such as pre-release versions of Gmail, … Read the whole story
by Laurie Sullivan
One of the highlights for ad growth mentioned in Amazon's earnings call Thursday is FreeDive, an ad-supported free streaming video channel available in the … Read the whole story
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by Wayne Friedman
Video retargeting a digital media campaign can be a big waste of time and ad impressions, according to a new survey. It is a … Read the whole story
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by Melynda Fuller
The ratings are composed through a series of nine weighted criteria that includes whether a website clearly labels advertising and gathers and presents information … Read the whole story
COMMENTARY
by Patrick Harrington
Millions of multicultural consumers are not being courted by global brand giants. Here's why multicultural marketing will be a business mandate for these brands' … Read the whole story