Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google plans to change how Search Console Performance reports count some metrics. For some searches, rather than using the URL that appears in the search bar, it will begin using … Read the whole story
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by Laurie Sullivan
"Their ad business, more than $10 billion in 2018, puts Google, Facebook and Amazon as the three channels that matter," said Wes MacLaggan, senior … Read the whole story
by Laurie Sullivan
About 1,400 brands advertised on Snapchat in 2018, with most running one-off campaigns during only one quarter during the year. Read the whole story
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by Gavin O'Malley
eBay's ads highlighting children opening gifts during the holidays contributed to its strong performance, according to 4C Insights' latest "State of the Media" report. … Read the whole story
by Wendy Davis
"When California firefighters couldn't use their mobile phones during the Mendocino Complex fire, they could not turn to the FCC for help," former FCC … Read the whole story
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by Wendy Davis
The ANA Tuesday urged the state to narrow the scope of information covered by the law to make it more marketer-friendly. Read the whole story
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by Ray Schultz
Email is also the main nurturing tool, according to a study by the Content Marketing Institute. Read the whole story
COMMENTARY
by Stacie Caine Bogdan
As the use of machine learning has grown, so has its reputation -- including expectations that can be overblown or even inaccurate. Read the whole story