Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Brands looking to tap organic search to help them drive purchases of gifts online need to learn that love means never having to go to page 2 of Google. Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau (IAB) kicked off its leadership Summit Sunday evening, announcing the appointment of Rik van der Kooi, Microsoft Advertising vice president, … Read the whole story
by Laurie Sullivan
The new model centers on driving down acquisition costs, improving the experience for consumers, speeding products to market and improving services. Read the whole story
by Laurie Sullivan
The AR Visual Positioning System map provides navigation through a layer of augmented reality on a real-time map seen through the user's camera. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
I am seeing more connections between digital-out-of-home interactive screens and search engine advertising and marketing -- especially around the use of data. Others agree. Read the whole story
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by Ray Schultz
The security audit costs, ranging from $15,000 to $75,000, were announced in a broader policy change last October. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Nearly a third (29%) of retailers plan to add augmented reality within the next thee years and 9% already use it, according to a … Read the whole story
COMMENTARY
by Joe Mandese
The good news is that the Interactive Advertising Bureau's ads.txt initiative has seen remarkably fast compliance among the world's top website publishers doing business … Read the whole story
by Ray Schultz
Microsoft Outlook is a distant second, and Inbox By Gmail third, Android Authority reports. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
"I think that a lot of the fear is coming from a lack of understanding," Ford Motor Co. Futurist Sheryl Connelly tells MediaPost. Read the whole story